Welcome to day 3 of the crash course!

 

In this video...

 

...I'm going to enlighten you on what you're really selling as a network marketer.

 

I know, I know...

 

...you're technically selling your opportunity and your company's products...

 

...but it goes deeper than that.

 

The vast majority of prospects aren't looking for an opportunity to join and products to buy, per se.

 

They don't think of it in those terms

 

(i.e. the way a distributor thinks of it)

 

What they're really looking for are ways to satisfy one or more of their wants, needs, and/or desires and/or solutions to problems standing in the way of them satisfying one or more of their wants, needs, and/or desires

 

(no matter what form that takes)

 

They don't care what opportunity you're in and what products you sell so long as they satisfy one or more of their wants, needs, and/or desires and/or solve problems standing in the way of them satisfying one or more of their wants, needs, and/or desires.

 

Offer them ways to satisfy one or more of their wants, needs, and/or desires and/or solutions to problems standing in the way of them satisfying one or more of their wants, needs, and/or desires and they'll be happy to join your opportunity and buy your company's products!

 

So from now on...

 

...consider yourself (first and foremost) someone who offers ways to satisfy one or more of your prospects' wants, needs, and/or desires and/or solutions to problems standing in the way of them satisfying one or more of their wants, needs, and/or desires instead of a "distributor for XYZ company".

 

Yes, you're still a distributor for XYZ company...

 

...but that fact isn't important to the vast majority of your prospects.

 

What matters to them is that you're willing and able to help them satisfy one or more of their wants, needs, and/or desires and/or help them solve problems standing in the way of them satisfying one or more of their wants, needs, and/or desires.

 

That's the end-all-be-all of prospecting and recruiting

 

(both online and offline)

 

No matter what opportunity you're in or what your company's products are...

 

...it all boils down to offering them ways to satisfy one or more of their wants, needs, and/or desires and/or solutions to problems standing in the way of them satisfying one or more of their wants, needs, and/or desires.

 

Every product and service in existence...

 

(to include your opportunity and your company's products)

 

...can be positioned as a way to satisfy one or more of their wants, needs, and/or desires and/or as a solution to a problem standing in the way of them satisfying one or more of their wants, needs, and/or desires.

 

You just have to find the connection between your opportunity and your company's products and one or more of your prospects' wants, needs, and/or desires and/or a problem or problems standing in the way of them satisfying one or more of their wants, needs, and/or desires and communicate it throughout your funnel and message.

 

Make sense?

 

Now that you know what you're really selling as a network marketer are ways to satisfy one or more of your prospects' wants, needs, and/or desires and/or solutions to problems standing in the way of them satisfying one or more of their wants, needs, and/or desires...

 

...I'm going to show you how I'm positioning my offers...

 

(to include my opportunity and my company's products)

 

...as ways to satisfy one or more of my prospects' wants, needs, and/or desires and/or solutions to problems standing in the way of them satisfying one or more of their wants, needs, and/or desires throughout my funnel and message.

 

Let's start at the front-end of my funnel by looking at one of my ads.

 

(demo starts at XX:XX)

 

P.S.